WE WERE MENTIONED IN SOURCING JOURNAL!
"The Year in Children's Wear"
By Caletha Crawford
Our buy now, wear now tendencies have put more pressure on brands to reevaluate their deliveries across all categories of the apparel industry, and kids is no different... Dipali Patwa, founder of Masala Baby in New York, echoes these concerns. Patwa said consumer behavior results in budget constraints for boutiques, pushing them to buy closer to season. In 2017, Masala Baby will switch from two big collections a year to four to keep assortments fresh and to allow the company to address stores’ needs more quickly.
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